Founded with a vision to empower women in some of the most remote areas of Swaziland, Gone Rural has evolved into a Handcraft company and design brand that uses creativity to ignite change on a community level. Gone Rural today is a role model in social enterprise in world-class handcraft, while also addressing wider community needs by running health and education programs for our artisans and their communities.
Gone Rural’s roots began in a thatched mud hut in the 1970s. Here our founder Jenny Thorne, run a small craft shop called Tishweshwe, selling handmade clothes, accessories and anti-apartheid literature. As the business grew, sprouting two other retail outlets across Swaziland, Jenny was inspired to focus on hand-woven products and ventured into the mountains, where the Lutindzi grass grows wild and abundant. Her vision? To give Swazi women independence: a voice. And so, in 1992, Gone Rural was born.
Fast forward twenty years and Gone Rural is now working with over 770 artisans in 53 communities across the country and selling those women’s products to retailers around the world.
Tel: (+268) 2550 4936
Visit the Gone Rural Site